Using the slogan “Use Baidu Maps If You’re Afraid of Traffic Jams”, Baidu launched into the “AI Era” with suspenseful content published across both traditional and social media, including Weibo and WeChat. Baidu Maps sought to spark social discussions on the common and frustrating issue of traffic jams, with the topic easily spread from offline media to new media platforms, attracting more netizens’ attention and forming hot topics in online public discussions through new media formats, such as brand alliance, hot topics, creative H5, viral video, serial comics, suspense posters, etc.
As a result, the slogan and the product function of “intelligently avoiding congestion” was perfectly conveyed. Baidu Maps established the leading position in AI maps as determined through industry media reports and is widely recognized as being one brand that genuinely has entered the AI era.
- 18 million topic reads;
- Slogan “Use Baidu Maps If You Are Afraid of Traffic Jams” reached 50 million;
- Function awareness of car owners on Baidu maps increased by 50%;
- Baidu Maps App utilization rate increase by 5%.
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